BBA

BBS syllabus is more focused upon business operations, economic principles, and management strategies. The courses are about 3 years which are segmented into 6 semesters offering different subjects in different semesters. Kindly note that in the last year, you will need to choose a specialization for yourself to ensure a desired profile for yourself and prepare accordingly. Here is the breakdown of the syllabus semester-wise:

Semester	Subject	Specialization Subjects
Semester 1-4 (Core Subjects)	Principles of Management	General management concepts, leadership skills, and organizational behavior.
	Financial Accounting	Basics of financial transactions, accounting standards, and financial statement analysis.
	Business Communication	Effective communication skills in the business context, both verbal and written.
	Business Economics	Economic concepts, market structures, and government policies impacting business.
	Marketing Management	Fundamentals of marketing, including strategies, consumer behavior, and market segmentation.
	Human Resource Management	Understanding recruitment, training, employee development, and organizational behavior.
	Business Law	Legal aspects of business operations, contracts, intellectual property, and corporate law.
	Cost Accounting	Analyzing costs, budgeting, and financial control within businesses.
	Business Statistics	Statistical methods for business decisions, including probability, sampling, and regression analysis.
Semester 5 (Specialization Starts)	Finance	Investment Management: Financial markets, portfolio management, risk analysis. Corporate Finance: Capital structure, financing decisions, risk management. Financial Analysis: Understanding financial statements, ratios, and business performance evaluation.
	Marketing	Digital Marketing: Social media, SEO, content marketing, e-commerce strategies. Consumer Behavior: Understanding customer decision-making, and buying patterns. Marketing Strategy: Business strategies for target markets, and advertising campaigns
	Human Resources (HR)	Organizational Behavior: Study of individuals and groups, leadership styles, and motivation theories. HR Planning & Development: Recruitment, training, and talent management. Industrial Relations: Labor laws, conflict management, collective bargaining.
	Operations	Supply Chain Management: Logistics, warehousing, procurement, and optimization. Operations Strategy: Production planning, managing operations. Quality Control & Lean Management: Improving processes and maintaining high-quality standards.

Why should you pursue a BBA?

Business and management knowledge are essential for success in almost every industry and BBA ensures to equip the students with it. Here are a few advantages that you get to access while pursuing a BBA:

1. Gives early exposure to the business world - Being more of practical knowledge it helps you to be exposed to business strategies from corporate ethics and management practices from the start.
2. Develop leadership -Though the courses are more towards management studies and learning it help students to take up managerial roles in their early careers.
3. Adaptive to various paths -After pursuing a BBA, students can under corporate companies, government sectors, startups or banks without any rigidness.
4. A pathway to high-paying jobs - BBA is a managerial course which prepares students to develop skills and accordingly be placed in the top companies with good salaries.

Who Should Pursue BBA?

1. Have an interest in business, finance, marketing, or management.
2. Looking to grow as leaders.
3. Interested in corporate companies, banking, startups, or entrepreneurship.
4. Looking to pursue MBA or other higher studies in business and management.
5. Have a creative and analytical mindset and enjoy solving real-world business challenges.

Key Highlights of BBA

Area of Study	Description
Business & Management Fundamentals	Learn the principles of management, organizational behaviour, and business communication to develop leadership and decision-making skills.
Finance & Accounting	Gain knowledge in financial accounting, cost management, taxation, and investment strategies to understand how businesses manage money.
Marketing & Digital Business	Understand the consumer market, branding strategies, digital marketing trends, and advertising techniques used in today’s business world.
Human Resource Management (HRM)	Learn about recruitment, employee relations, performance management, and leadership strategies for managing people effectively.
Entrepreneurship & Startups	Develop entrepreneurial skills to start and manage a business successfully with knowledge of business planning, risk management, and innovation.
Business Law & Corporate Governance	Understand legal regulations, corporate ethics, and governance policies essential for running a business.
Data Analytics & IT in Business	Get hands-on knowledge of business analytics, data interpretation, and software applications used in modern business environments.